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Right portfolio mix needs to be customized, not generalized

Often financial planners are asked questions like ‘where should I invest ?’, ‘How much should I invest ?’, ‘Does investing in gold still makes sense or is real estate the next big sector?’, ‘What should be my asset allocation given my age and profile?’ and so on. However, there is no generic answer to any of them, because for each individual, depending on several factors, the answer could be different. It is like asking a doctor which medicine one should take without actually knowing what the illness is. A right portfolio mix is highly specific to each individual /family and has to be customized and not generalized. Here we will try to look at how one can go about choosing the right portfolio mix.

Why should I invest?

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